Yellow Pages Environmental Forum

Leading Independent Publishers Release New IYP Apps

Posted in Print Yellow Pages by Ken C on July 2, 2010
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Two of the leading independent publishers – Names & Numbers and Valley Yellow Pages have recently announced the launching of new Android apps joining previously released Iphone apps, to further enable people to finding local businesses on the go in each of their mobile/IYP products.

These products offer a further extension of their successful print Yellow Page products using a complimentary media for both advertisers and users alike.


Names & Numbers is a leading independent publisher of telephone directories in the Pacific Northwest, Midwest, and Southern United States, announced the release of the free app to provide real-time directory information on Android-based smartphones for today’s user-on-the-go.

“We continue to bring local businesses and consumers together using every technology possible,” said Todd McKnight, Chief Operating Officer of Names and Numbers. “Following the release of our iPhone app in March, our latest app gives Android users the same ability to quickly locate, and immediately connect to, businesses that affect their lives on a daily basis.”

The Names and Numbers Android application offers local business search on a national level with content available throughout the entire U.S. The app, which offers advanced voice search capabilities via Android’s integration of Google Voice, allows users to locate business addresses, phone numbers, web sites, emails, advertisements, and other enhanced features. Zoom-and-scroll maps combine with GPS functionality to allow users to get driving directions to any business located on the map.

Using the menu button on all Android phones, listings may be sorted by relevance to locate premium advertisers, or by distance to find the closest businesses to the user via GPS. A toggle function, also located in the menu and on the app interface, allows results to be easily displayed in either a List or Map View version. Blackberry apps will be available later this summer.

According to McKnight, the introduction of these new applications brings the availability of directory information full circle. “This latest app is about providing our information in every type of medium possible for the age we live in. If you are in your kitchen, our print phone book is there. If you are on your computer, our online version is at your fingertips. Now, if you are out and about, your mobile device can deliver the same information with the touch of a button. All of these products compliment one another and give our users access to information no matter where they are in their day.”


Separately Valley Yellow Pages has also launched a free MyYP app which contains all of the information in print and online directories, plus features like click-to-call, driving directions and speech recognition capabilities.  You can also browse businesses’ websites and detailed profile pages, email them, and view their ads.   Valley directories are published annually and delivered to households and businesses in 46 different markets in Northern and Central California, reaching more than 14.8 million people. Valley Yellow Pages is the largest independent directory publisher in Northern and Central California and the third largest independent publisher in the nation.

“We want to ensure that as many Smartphone users as possible have access to the great local resources that MyYP apps provide,” said Sieg Fischer, president and CEO of Valley Yellow Pages.  “People really like how interactive the MyYP mobile apps are and find them to be incredibly easy to use everyday search tools.”

With the MyYP app, results are sorted by distance and users have the option of viewing search results by list or map view.  The interactive map navigation features zoom and scroll capabilities along with listings that automatically change based on the area of the map you’re focusing on.  Searches can also be made by voice using the app’s advanced speech recognition feature.


Valley Yellow Pages Continues Tree Planting Program

Posted in Publisher Efforts by Ken C on March 18, 2010
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Next Tuesday, Valley Yellow Pages will be planting 50 new, much needed shade  trees at a Templeton elementary school, with hundreds of students participating in the event.

This is a continuing effort by Valley to demonstrate first hand that they are an environmentally conscious company.  Templeton has been selected as one of several communities around California where Valley Yellow Pages is planting trees.

Of note in the company press release was”

Virgin timber is virtually never used to make directory paper. The books are typically comprised of recycled materials with the remainder of the needed fiber provided by the residue of making squared boards out of round trees in the lumber-making process. 100% of the fiber is certified to come from sustainably managed forests. Directories are also produced with nontoxic glue and printed with inks containing soy and/or vegetable oils.

Kudos to Valley for this effort

Kudos to Valley Yellow Pages on Haitian Relief Efforts

Posted in Publisher Efforts by Ken C on March 10, 2010
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Kudos to Valley Yellow Pages which raised $21,000 to help those in the aftermath of the massive earthquake that struck Haiti earlier this year. The company has also been encouraging other local companies to donate as well.

The Fresno-based company matched dollar for dollar the contributions made by 79 employees who donated through payroll deductions and vacation time pay.

Sieg Fischer, president and CEO of Valley Yellow Pages noted in the company’s press release that:

“This is an easy way that we can help those in desperate need and we challenge other local businesses to do the same.  With other events displacing the Haiti earthquake in the news, it’s important to realize that donations are still greatly needed, and whatever employees are able to give quickly adds up.”

The company indicated that all of the funds were sent directly to the Red Cross and Salvation Army, specifically marked for Haiti relief efforts.