Yes, there are other voices in the industry that clearly understand how absurd some of the commentary has been on the whole opt-out discussion, as well as the totally anti-small business politics that local legislators have launched in San Francisco & Seattle.
One such voice is Dick Larkin who writes the TheCommando newsletter which focuses on small business. His most recent summary carrying the title of “The election didn’t solve this” outlines the key issues and misstatements in a clear, concise, yet powerfully review: http://conta.cc/avfOyB #yp
The thing that the politicians miss is that directories drive substantial local business activity, and curtailing directories would suppress the local economy.
Let’s hope (an overused word these past few years) that the 99% of those who understand the value of the print directories, and the millions of small businesses that use the products to promote their businesses, can help change (another totally abused word) those local legislators that don’t get it and are bowing to a small group.
As Dick suggested:
I’d love to see exactly how Senator Yee spent his campaign funds and what measures he took to ensure that he did not print, mail, or distribute his campaign message to San Francisco residents who were not interested in hearing from him.
Now that would be a real useful opt-out program. The volume of crap I received during this last election was easily 2x the volume of paper used in the local directories that I receive once a year. But somehow groups lead by Seattle City Councilman O’Brien are more focused on the 3% of the waste stream (their calculations, not mine) that they say (EPA pegs it at just .3%) print directories are causing.
But I’m sorry, we’re talking about politicians. They get to play by a separate set of rules don’t they?