Yellow Pages Environmental Forum

When is a petition for change is not a petition

Posted in Editor Picks by Ken C on January 21, 2008
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Those who follow the Yellow Pages industry are probably aware of an effort that started in 2006 called the “Paperless Petition“, the sole purpose of which was supposedly to provide users with an opt-out option for printed Yellow Pages products.   Sounds like a very noble effort doesn’t it?

But here is the rub:

  • I’ve tried several times to contact its creator and have yet to get a single response back.
  • The comments on the site are a little dated (2006 dates on quotes)
  • and here’s the best — I have yet to find a single publisher or industry association that has ever received any communication from this group/site/person.  No one.  Nada.  Zilch.  Zero.

 Yet despite these discrepancies, other bloggers/sites continue to suggest this site if you don’t want a print product delivered to your doorstep.

So what has its owner been doing with all the information that people have provided when they sign up for the petition??

Its apparent owner is an Ian Klein, who owns a company called the Klein Corporation. He registered the site in 2006.  His sole claim to fame that I could find is a web site called “Overweight Date”  (

Makes one wonder, doesn’t it?  Ian — what are you up to?


Exactly how is Yellow Pages paper made?

Posted in Uncategorized by Ken C on January 14, 2008
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Most people don’t know that the creation of a print Yellow Pages product is actually a very complex process. There are the known steps of selling the ads, making the graphics used in the ad, getting all of the listings correctly into the database, changes to advertising content as businesses change address or telephone numbers, the actually pagination of the book, and finally, its delivery. In the course of our busy work days, we often don’t get a chance to see firsthand how all of these various parts of the Yellow Pages actually work. For example, how is the paper that the industry uses actually y made??

The most recent article in YP Talk – describes exactly that: How Paper Is Made provides a pictorial description of the process.

What may surprise a lot people is how much recycled content – white paper and old books are used in the process.

recylced paperyp ready for recylingwood chips pile

What was also very refreshing to hear about this particular plant (the Nippon Paper Industries (NPI USA plant in Port Angeles). As noted in the article to the bottom:

The last note for readers on this subject is just how dedicated Nippon is in reducing the impact on the environment in their manufacturing efforts which is a key item that publishers should highlight with their environmental critics. I noted the following key points in their processes:

–>1.  The combination of filler, recycled fiber and SFI certified residual sawmill chips to fiber makes up over 80% of the material in their finished product

–>2.  The remaining fiber is residual sawmill chips from small local managed tree farms or from DNR managed Federal lands

–>3.  40 % Recycle Fiber content in finished product

–>4. This is the only mill that actively recycles old directory books

–>5.  They use no Boreal, “old growth”, or rain forest fiber used in making this paper

–>6.  The plant has no water or air permit violations, or other outstanding environmental issues – meaning they are playing by the rules and doing all they can