Yellow Pages Environmental Forum

Kudo’s to Berry Company for another successful recycling effort

The annual Think Yellow, Go Green Recycling Program coordinated by The Berry Company, the publisher of the Hawaiian Telcom Yellow Pages (HTYP), was another great success resulting in some 36,606 outdated directories this year being collected for recycling.

From the company’s press release:

“Altogether, Hawaii’s Neighbor Island schools quadrupled last year’s contest total, from 16 to 64 tons, which local recyclers convert into products that are used on the islands,” said Scott Szczekocki, regional director of client services for Berry Hawaii. “We applaud our schools for these outstanding results. Our students are already aware of the importance of local sustainability initiatives and keeping our islands green.”

Schools on Kauai, Hawaii, and Maui were rewarded for the most directories per student collected with cash prizes.  The first place winners included King Kaumuali’I Elementary on Kauai, Waimea Country School on the Big Island, Kamali’i Elementary on Maui and Maunaloa School on Molokai.

The books collected were sent to participating island recyclers such as Garden Isle Disposal on Kauai, Orchid Island Rubbish & Recycle on the Big Island, Maui Disposal, Makoa Trucking on Molokai and Lanai Trucking, and then shipped to Island Shell in Honolulu, Hawaii for processing into oil-absorbent materials, home insulation, and mulch.

The effort shows that while Berry is a key information source for local commerce, the company is also committed to bringing environmental, social and economic benefits to the places where people live and work.

Kudo’s to the Berry Company


6 Responses to 'Kudo’s to Berry Company for another successful recycling effort'

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  1. Ed Kohler said,

    36,000 directories doesn’t sound like a particularly large number, considering Hawaii’s population.

    Sadly, Berry is also the same company that screwed up their directory enough that they published a supplemental directory (more waste) to make up for it:

    • KenC said,

      Mr Ed:

      Let me see if I understand this most recent rant:

      1) You are upset that a Yellow Page publisher has an active recycling program because they “only” collected 36k directories and by your cosmic logic it should be more ==> are you suggesting they NOT have a recycling effort??

      2) You think no one uses these books anymore, so heaven forbid when an error is made and a book is partially reprinted where residents have the option of getting a new version so that generates more “waste” ==> guess such an expert like you wouldn’t know it was a partial reprint would you, and you probably won’t know either that they may have been short on those from the first print run anyway, because MORE PEOPLE WANTED THEM??

      3) And they are “screwed up” because they admitted they made some mistakes and told everyone ==> which I’m sure never happens in your business because everything on the Internet is exact, totally correct, and perfect in every way…

      Did we miss anything? Is that it?? Come on Eddie, I’m disappointed. I would have thought you come up with something else more absurd to try and slam this publisher effort…

  2. Ed Kohler said,

    I’m suggesting that they could have a better recycling effort if they focused, first, on reducing the amount of directories they contribute into the waste stream. If a directory isn’t going to be used, it shouldn’t be printed or distributed.

    I’ve never suggested that the books are not used by anyone. I could see how setting up a strawman argument like that may help your case, but you’re going to have to apply it elsewhere. I’m only suggesting that the books should only be delivered to those who do continue to use them.

    Interesting comparison to the Internet, where information can be corrected without printing or distribution costs.

    If I added one more issue to this, I’d add that yellow pages companies should rethink whether it’s a good idea to take tax donations on money contributed to schools for the child labor used to collect the books.

    If the YP industry wanted to really solve this problem, why not tell people to put their books out on a certain day so people delivering books can pick up the old ones?

    • KenC said,

      And how Mr. Ed is a directory publisher suppose to know that a “directory isn’t going to be used”?? Do you have some psychic insight into want repairs you will need to make in the coming year, or local purchases that you will want to make? Your reaching again Eddie.

      And the comment on “tax donations on money contributed”, you’re not serious are you? Now you are a corporate accountant too?? Sad. Very sad.

  3. Carla Powell said,

    Hi Ken,

    I love reading your posts and am ecstatic when I hear another YP’s green initiative. In fact, I shared with our Marketing Managers the one you wrote a while back about Hawaii’s Yellow Pages recycling program and am happy to report that it triggered the launch of Yellow2Green, what many in the Cayman Islands are calling the most important environmental initiative ever for the small country. Spearheaded by Eileen Keens, Marketing Manager the program is hoping to keep 60 tons of old phonebooks out of Cayman’s landfill in 2010. More info including Eileen’s contact details are available at


    • Ken C said,

      Thank you Carla. I’m just trying to get the word out on the many great efforts that publishers have underway, despite what others may think groups like yours are doing (or not doing)…….

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