Yellow Pages Environmental Forum


Amarillo, TX Continues Recycling Program

Posted in Uncategorized by Ken C on February 23, 2010

In a program which was started in 1991, the “Keep Amarillo Beautiful” kicked off its annual directory/telephone book recycling program on Monday (link to article).

Twenty-four-hour drop-off locations are provided throughout the town.

We noted in a prior post, that Amarillo has been one of the most proactive efforts on recycling.  In the prior post we noted that:

In 2008, more than 127 tons or 254,000 books were recycled compared with 2007’s 70 tons or 140,000 pounds, according to Keep Amarillo Beautiful.

Great effort in Amarillo!!

YPA: Local Florists Bloom for Valentine’s Day

Posted in Print Yellow Pages by Ken C on February 1, 2010
Tags: , ,

From Yellow Pages Association release:

Americans nationwide will turn to the Yellow Pages “Florists” heading this month almost twice as much as average. One in every three users does not have a specific floral shop in mind when referencing the Yellow Pages, but when they do, 85 percent follow up with a purchase (1). Over the course of the year there are more than 103 million references to the “Florists” heading (1).

Nearly half of all references are for flower arrangements or bouquets (46 percent) with the remaining references for flower delivery services (20 percent) and other items like garden plants and memorial flowers (19 percent) (1). The average Cupid spends $74 at the point of purchase (1), and according to the Society of American Florists (SAF), the most common flowers purchased this month are roses.

Also like the suggestions from the Society of American Florists on how to keep those roses fresh:  http://bit.ly/aNJZvu