When the City of Napa, CA wants to get the word out on how to recycle, how do they do that?? Of course they have a website (link). But they also rely heavily on the printed Yellow Pages which are delivered to every home, even some that get their noses out of joint that they receive them (full story):
Learn more at http://www.NapaRecycling.com or in the phone book yellow pages under “Recycling.”
This way the message reaches everyone, not just the Internet elite.