good post by Michael Kust of TMP on efforts by industry to be environmentally sensative:
Overall, the creation of a print Yellow Pages directory is less harmful to the environment than one might think. In my opinion, the industry has taken its awareness of the environment to the next level by allowing households to opt out of receiving a directory they do not use.
Post also provides a link to a study by TMP on local search usage.
Kudos to Yellow Pages publisher – The Berry Company for recognizing the St. Joseph Elementary School with a check for $700 for first place in this year’s “Think Yellow, Go Green Telephone Directory Recycling Contest”. The contest included over 50 schools from five neighboring islands (Hawaii, Kauai, Lanai, Maui and Molokai).
The school collected nearly 7,000 pounds of directories, the equivalent of more than 2,300 phone books. In total, Hawaii schools helped The Berry Company collect and recycle more than 105 tons of outdated directories during the 2009 contest.
Full article link here….