To its credit, BCBusinessOnline.ca in a recent story became one of the few media sources to present the real facts on print Yellow Pages. As the article noted:
- But even in the Age of Google, it would appear, there’s still a market for the proverbial doorstop. Two independent U.S. studies confirm that approximately 70 per cent of the population uses print directories regularly to find local businesses.
- “The Internet is not the be all and end all of local searches,” proclaims Olivier Vincent, president and CEO of Burnaby-based Canpages Inc.,…….When the basement is full of water, he points out, you’re not going to boot up the computer; you probably won’t even find Joe the plumber online.
- “We hate waste just like everybody else,” Vincent declares. He points out that directory publishing supports the forest industry, which he says is the sole source of tree planting in B.C. He also notes an audit by Tree Canada that certified Canpages as carbon neutral by virtue of the thousands of trees it plants every year.