Read a great post by a consumer (“mom_at_home”) who noted the convenience of carrying a print Yellow Pages in her busy vehicle — here is the link: http://momandkidsathome.blogspot.com/2008/08/old-phonebook-shuffle.html
I’m like her — have one in the car at all times and it has been a life-saver.
As reported in USA Today, a four-day meeting of the American Psychological Association in Boston had some 16,000 people attend to explore how people think about environmental protection.
Among the most interesting findings:
- Walking outside rather than inside (even just 15 minutes) tends to make people feel “happier, more energetic and more protective of the environment” – unless of course you are walking around downtown Los Angeles
- Negative feedback about their ecological footprint undermines their environmental behavior – I assume the approach of the beatings will continue until you get it right don’t work?
- Psychologists report that people are conscious that they should be doing more to protect the environment, yet they are confused about what to actually do. What a surprise – see prior post on this
- News stories that include global warming skeptics seriously undermine the public’s concern over climate change. Say what? Guess people really don’t want to hear the facts?
The relevance of this item to the Yellow Pages industry is that the printed books delivered to the doorsteps of every household are an easy target because people are not informed, numerous erroneous facts have proliferated the Internet, and their perceptions are different than the reality of how this consume and use information.
The industry has a lot more educating to do.