Yellow Pages Environmental Forum


Exactly how is Yellow Pages paper made?

Posted in Uncategorized by Ken C on January 14, 2008
Tags: , , , ,

Most people don’t know that the creation of a print Yellow Pages product is actually a very complex process. There are the known steps of selling the ads, making the graphics used in the ad, getting all of the listings correctly into the database, changes to advertising content as businesses change address or telephone numbers, the actually pagination of the book, and finally, its delivery. In the course of our busy work days, we often don’t get a chance to see firsthand how all of these various parts of the Yellow Pages actually work. For example, how is the paper that the industry uses actually y made??

The most recent article in YP Talk – describes exactly that: How Paper Is Made provides a pictorial description of the process.

What may surprise a lot people is how much recycled content – white paper and old books are used in the process.

recylced paperyp ready for recylingwood chips pile

What was also very refreshing to hear about this particular plant (the Nippon Paper Industries (NPI USA plant in Port Angeles). As noted in the article to the bottom:

The last note for readers on this subject is just how dedicated Nippon is in reducing the impact on the environment in their manufacturing efforts which is a key item that publishers should highlight with their environmental critics. I noted the following key points in their processes:

–>1.  The combination of filler, recycled fiber and SFI certified residual sawmill chips to fiber makes up over 80% of the material in their finished product

–>2.  The remaining fiber is residual sawmill chips from small local managed tree farms or from DNR managed Federal lands

–>3.  40 % Recycle Fiber content in finished product

–>4. This is the only mill that actively recycles old directory books

–>5.  They use no Boreal, “old growth”, or rain forest fiber used in making this paper

–>6.  The plant has no water or air permit violations, or other outstanding environmental issues – meaning they are playing by the rules and doing all they can

 

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