While those that are opposed to any print Yellow Pages will insist the industry has been a later comer to eco-oriented business practices, an announcement today from the UK is just another illustration of why the exact opposite is true.
Paper and cardboard reprocessor Smurfit Kappa Recycling is proudly celebrating 10 years of recycling Yellow Pages directories into new packaging materials. The company was one of the first UK companies to accept the telephone directories for recycling, a practice which had been going on even earlier in the US) and it is now reprocessing more than ever.
Environment manager Adam Billiald of the UK Yellow Pages publisher Yell (parent of the US based Yellow Book) noted in the press release that:
“…As a business committed to sustainability, it is important that residents can recycle their old Yellow Pages directories easily. For many years, the directories have been recycled into new products such as insulation materials, animal bedding, cardboard packaging and newsprint, proving that the Yellow Pages directory really is green….”
Congrats to Smurfit Kappa and Yell for achieving this milestone.