Yellow Pages Environmental Forum


Cincinnati Bell Directory Adds Recycling Program

Posted in Publisher Efforts by KenC on August 31, 2009

Kudos to the Cincinnati Reds and Cincinnati Bell Directory for working together on a new program to encourage their baseball fans to recycle old phone books/directories.

All fans that brought an old phone book to the Reds vs. Los Angeles Dodgers series which ran August 28-30 received a voucher good for a buy-one-get-one free ticket offer to the Reds vs. Florida Marlins game on Sept. 19.

Even Reds outfielder Chris Dickerson got involved — he is the founder and chief executive officer of WePlayGreen.org.  Dickerson wants to spread the word about the importance of recycling and alternative energy.

For more, go to:  http://www.wcpo.com/news/local/story/Recycle-Old-Phone-Books-Get-Rewarded-By-The-Reds/Qtt7oL6aYE2g1e0DRcoSRA.cspx

4 Responses to 'Cincinnati Bell Directory Adds Recycling Program'

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  1. Ed Kohler said,

    While it’s great to see efforts like this, it’s a shame that baseball teams feel the need to get into the business of cleaning up the yellow pages industry’s trash.

    • KenC said,

      Eddie:

      First you are upset that they generate their “trash”, then you are upset when they try to “clean [it] up”. Once again you seem very conflicted buddy.

  2. Ed Kohler said,

    Ken, it sounds like a great opportunity to provide opt-out registrations to people who show up at the ballpark with unused yellow pages.

    • KenC said,

      Why not contact the Twins and see if they’ll let you do that. I’m sure they would be thrilled to have you in a little outfit, maybe a big yellow phone book with a red X on it, running up and down the seats educating people.

      I knew we could eventually get you to see the light Eddie. We’d welcome your support of the industry efforts…


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