Marketing A Big Challenge for Small Business
A majority of small business owners believe that generating (and retaining) customers is the toughest marketing challenge they face especially in these tough economic times.
The just released “Small Business Marketing Poll” from the Yellow Pages Association (YPA) found that nearly two-thirds (62%) of small business owners say they use only internal resources to assist in their marketing efforts, while nearly three in five (59.1%) small business owners say generating new customers/retaining current customers is the toughest marketing challenge they face.
The national study, conducted by global marketing research firm Issues and Answers, included 200 telephone and 200 online interviews with owners of small businesses (one to 50 employees), asking about their marketing and advertising habits.
From YPA’s press release:
“A majority of small business owners are not asking for outside help when it comes to marketing and advertising, so many may not realize that there are ample resources available at little or no charge” said Neg Norton, president, Yellow Pages Association. “And in times like these, when every dollar spent must be justified, and when winning and retaining customers is crucial, we feel that getting a professional opinion simply makes good business sense.”