Energy-Efficient Windows Found in the Print Yellow Pages
As we are entering “Energy Awareness Month” and the winter season, the Yellow Pages Association (YPA) has released information that the “Windows” heading in the print Yellow Pages ranks 85th out of more than 4,500 potential headings and generates 26 million references annually for advertisers. Clearly Americans are turning to the Yellow Pages to help save on utility bills.
The results that print Yellow Pages bring to advertisers as the most frequently referenced medium before a purchase decision is made for this heading can be seen in the 94% of purchasers who indicated they made a buying decision based on what saw in the Yellow Pages.
Another interesting note in the YPA release show that under the “Windows” heading, most users (73%) indicated looking at a local window company over a chain store. That kind of strong further demonstrates why the Yellow Pages are a top local resource for residential window needs.