Pepsi Cutting Plastic in Bottles
In today’s Wall Street Journal (subscription may be required), was an interesting story that Pepsi has moved to reducing the amount of plastic it uses in its non-soda drink bottles. For example, the new half-liter (16.9 oz.) bottle will actually contain 20% less plastics than the one it is replacing. The thickness of the bottle will be reduced from 23.5 grams to 18.6 grams. The drinks affected are some of the Lipton ice teas, Tropicana juice, flavored Aquafina FlavorSpalsh and Aquafina Alive.
We bring this to the attention of Yellow Pages publishers because we mentioned in a recent post (A Bag is More Than a Bag) that Discovery Packaging was open to working with publishers on a reduced thickness delivery bag. Sounds like a real opportunity to be an innovative market leader and more environmental oriented.
