Yellow Pages Environmental Forum


YPG connecting eco-friendly sellers with eco-conscious buyers

Posted in Publisher Efforts by KenC on the May 1, 2008
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Kudos to the Yellow Pages Group (YPG) which today announced the launch of a pilot project an “EcoFinder” directory section to promote businesses that provide environmentally-preferable products or services or that have leading environmental operational practices. Here is link to company press release.

During the month of May, residents of Laval, Saint-Eustache, Sainte-Thérèse, and Terrebonne, will receive the enhanced Yellow Pages with this new section. The introduction of this new section follow a recent YPG survey which revealed that 93% of Quebec residents thought the creation of a section like this was a good idea and 88% confirmed that they would like both a print and online version.

Who says that print Yellow Pages can’t be the preferred source for environmental oriented shopping information?? With it’s wide distribution in the community, you would have to believe that other publishers will also jump on this trend which further supports the value of Yellow Pages in these environmentally sensitive times…

2 Responses to 'YPG connecting eco-friendly sellers with eco-conscious buyers'

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  1. AC said,

    on May 1, 2008 on 8:11 pm

    This is really good news! Glad to hear these YP companies are finally doing good hear…although, I know that dexknows.com has been taken some actions here over the years more then the rest of the folks…especially those yellow book people…geez, i get a phone book every 6 months on my doorstep…even though I’ve canceled multiple times!

  2. KenC said,

    on May 6, 2008 on 5:31 pm

    AC:

    You may continue to get books if you do not respond to the annual confirmation request that most publishers will make. Why do you need to renew your wishes annually? Because people move, situations change, etc. so they will want to verify it’s still you at that location that has opted-out

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