Recycling Information At Your Finger Tips – In the PRINTED Yellow Pages

It seems like the Napa Valley area in California has some issues lately with recycling. Local officials are noting that whether it’s the soft economy or maybe even the rise in home foreclosures, but the number of illegal garbage dumps is growing. People seem to think nothing of pushing that old worn out sofa or dead car battery to the curb, or even worse, to the backend of a dark, dead-end street. “The word is out. If you put something on the street, the city will pick up,” said Steve Barragan, a public works worker quoted in a recent Napa Valley Register article.

The local paper did its part in providing online readers a list of how to properly get rid of their junk the correct way. By one comment that caught my eye was this one:

“…For more information, check out the recycling guide in the Yellow Pages of the AT&T phone book or call 257-9292…”.

Yes, those supposedly tree killing, non-eco-friendly AT&T print Yellow Pages that many online bloggers have voiced their objection to actually have a garbage and recycling insert. This little example points to an important trend that print publishers can follow in the growing green/environmental war – the print Yellow Pages being a reference source that doesn’t require a broadband connection, or a pc to access for important, relevant information on how to be more eco-freidnly in detail.

More and more I am seeing websites that provide environmental tips including comments like this one:

Recycling Fact Sheet: Create a local recycling fact sheet for yourself and interested neighbors. The local Yellow Pages, Internet Consumer Recycling Guide and Recycling Resources are great resources.

(Source: http://www.globalstewards.org/ecotips.htm)

The easiest predication you can make for 2008 for Yellow Page print publishers is that every directory will have green/eco-tips in them. And what a great branding, marketing, and public relations opportunity!!! What other source will be readily available in over 90+% of all homes year round?? The print Yellow Pages, of course.